Syed Salahuddin and Sana Shirazi have introduced a range of healthy, delicious, ready-to-eat breakfasts and snacks. Their products are sweetened with only natural superfoods such as honey, dates, raisins, and figs, without any artificial ingredients.
Misfit Foods was founded in 2007 as a sugar-free/healthy snack brand. Today, the company has expanded its retail network and product line to include cereals, granola bars, protein bars, high protein ice cream, and cookies.
The company has secured funding to expand and scale through a customized production facility, an innovative expanding product line, and a nationwide retail distribution network. There are also plans for export as well as eventual plans for the brand to be sold across the U.S., Canada and Europe.